Some Like It Juicy

Tuesday, December 2, 2008

Juicy Couture is Among TheFind.com's Top Searches on "Cyber Monday"

TheFind.com, an online shopping search engine, released some information regarding their top searches on Monday, a day that some have termed "Cyber Monday." It is the first business day after Black Friday, and supposedly those who have gone back to work switch from shopping in stores to shopping online. From a press release on Business Wire:

As consumers look to capitalize on unprecedented sales this year, high-end fashion brands and fine jewelry searches were extremely popular despite the struggling economy. Designer names such as ‘Tory Burch,’ ‘Coach,’ ‘Juicy Couture’ and ‘Dior’ were the most often searched for designers [...]

“Even though the purse-strings are tightening this holiday season, parents are not skimping on their children’s holiday gifts as evidenced by their search behavior on Cyber Monday,” said Larisa Hall, Vice President of Marketing for TheFind Inc. “Even more interesting is how high-end designer brands are highly active search terms, suggesting that shoppers are expecting amazing deals this year and hoping to afford some designer wares at great prices. It is important to point out that we are seeing shoppers frequent both pure-play retailers as well as stores that have brick-and-mortar outlets. We believe that this illustrates how shoppers are becoming more savvy, and that the online and offline worlds are blurring. Shopping is about finding the best deal that can be had with the most convenience, and retailers that can appease the reality of a three-dimensional customer experience will be the ultimate winners.”

I'm not so sure I buy into this "Cyber Monday" idea. I haven't paid much attention in past years, but this year I actually did my online shopping earlier, since many sales started before Black Friday. For example, Neiman Marcus started their online sale on Thanskgiving day, offering an additional 40% off already reduced items. By the time Monday rolled around, the online sale was over and many of the best items were gone (two Juicy Couture t-shirts I bought for very low prices were actually sold out by Friday)!

Labels: News

L.A. posted at 4:14 PM
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